![]() ![]() ![]() Internet user trust other user reviews, recommendation before making buying decision. Social media users seek information about product/ services before making purchase decision. Online user likes to create and share information about the product to help another user. The advancement of eWOM information plays a vital role in consumer buying decision or purchase intention. The increasing popularity of various social network sites connect online user to share electronic word of mouth globally. eWOM convey the content created by user in organic form. The growth of social media and social media usage connect online user to create and share the user generated content. Introduction of Web 2.0 technology shifted from conventional Word of mouth to electronic/online word of mouth eWOM. Influence Of Electronic Word Of Mouth EWOM On Purchase Intention
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